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By Rich Karpinski

Not all Web advertising flows through Google -- it only seems that way.

Small business, in particular, that need to attract local customer would do well to pay attention to the growth in locally-oriented Web sites -- such as local newspaper and TV/radio Web sites.

According to a new report from Borrell Associates, local online ad spending is rising at a 50 percent clip, and will hit $13 billion this year. According to Clickz:


Among the reasons for the expected increase is the sluggish economy, suggests Borrell. In short, local advertisers want more cost efficient alternatives to traditional media buys, and they're finding them online.


Among the places to look to place locally-focused sites with locally-focused media Web sites, according to the report:

- newspapers
- TV stations
- radio stations
- local directory and Yellow Pages
- city-specific resources and community sites


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