Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Marketing Online
The Basics of a Small Business Marketing Plan
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Charon Smith

The Basics of a Small Business Marketing Plan
By Charen Smith

Even among the high gas prices and failed mortgages of the economy, it is still a viable time to start a small business. One of the first tasks to take care of when starting a small business is to create a marketing plan.

Here are the basics needed in a marketing plan for new entrepreneurs:

A core message

A great logo and brand

A Web site

Business cards

Exposure

First, you need to decide what your core message will be. If you don't focus your message about your product, service or business, your customers will most likely be confused by your marketing materials. There's no way you can get a clear message across if you don't even know what that message is.

Part of knowing your core message is knowing your audience. Who are they? Where do they live? How much money do they make? And most importantly, what do they want? Why do they need your product? Your message needs to serve your customers' needs, not yours. Your business' survival depends on your customers' opinions and knowledge of your business, not yours.

You also need to create a great, memorable logo and brand next. Your logo should show your business' personality. When people take one glance at your logo, they should know what you are about and remember you. Your logo is part of your brand. A brand is not only your logo and it's not only your advertising. It's the combination of all your marketing materials, including these two elements, that creates a relationship with your customers.

To be successful today, you need to create a Web site. You need to plan for at least a basic Web site that shows a few of your products, and the benefits of your products. You should explain who you (as a business) are, what your business does and how your business can help your customers. You can add more functionality to your Web site as your business grows - like answering questions and ordering online.

Print some business cards. Be sure to leave room in your budget for business card printing. Even though a lot of marketing and advertising is done online, if you don't have a business card, you'll look unprofessional. You should print at least 500 at first and give them out to everyone you know. Give out a few to friends and family, and really anyone you think might pass them along to other potential customers.

Finally, you need some exposure. Contact your local media - many newspapers and local magazines like to profile new businesses and it's a great way to get free advertising. You should also advertise in local media and hang up flyers and posters around your community. This can be done relatively cheaply - many places like libraries and grocery stores have bulletin boards on which you can hang advertising materials. These are great for the beginning entrepreneur who might not have a huge marketing budget. Also, word-of-mouth marketing works wonders for a new business - ask for referrals and ask your current customers to tout your benefits to others. Many times word of mouth works better than most of your other marketing techniques!

For comments and inquiries about the article visit: Business Card Printing

Charen Smith writes articles about Internet Marketing. She has an extensive knowledge and experience when it comes to business strategies, techniques and business solutions.

Article Source: http://EzineArticles.com/?The-Basics-of-a-Small-Business-Marketing-Plan&id=1307251

Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2017-2019 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.