Banner design is effective way of promoting your business online and offline. An effective banner design campaign can increase your leads dramatically. The success of a banner advertisement depends upon how effectively a banner is designed. Apart from banner design it's also important where it is placed in your website, blog or any where over the internet.
Below are few tips for successful banner ad design:
Use animation: Animated banners catch quick user attention and can greatly increase CTR (Click through rate) for your banner design. Keep in mind that animation must be used very carefully in your flash banner as animation is meant to attract visitors, not to irritate them. An animation with more than 5-7 loops tends to irritate visitors. Have the animation loop up to 7 times, with main message in the last frame.
Add Call to Action: Prompt your users to send you information or contact you. Place a "Click here" or "Submit" or "Order Now" graphic image on your banner. This can improve your CTR significantly.
Bright colors: Use bright colors like blue, yellow, and green in your banners. Banner with these colors have a high CTR as compared to plain black-and-white banners.
Offer free stuff: Offering free stuff like free trail download can tend user to click banner and also convert them to buy your services.
Prompt benefits for clicking on your banner: Make users feel they will get some real benefits of clicking banner. Main idea is post a question and let user find answer by clicking your banner ad.
Keep the message short and Simple: Simple banners have higher CTRs than imprecise large banners.
Link your landing page: Link banner directly to your landing page where user can purchase or request a quote from you.
Change your banners timely: Change banner timely as research shows that CTR decreases with time but increase dramatically for new banners.
Use Banner maker tools: For quick results you can try your hands with banner making software that can help you create your own personalized banners. These banner design software come up with banner templates designed by expert designers. You can easily customize these banners with your won text and graphics etc.