In this harsh economic climate, finding a way to minimize overhead while still increasing revenue is key to survival for any business. Solutions for Women is successfully transitioning into a more stable financial position by utilizing various internet strategies, including Pay-Per-Click advertising, email blasts, search engine optimization and networking to increase both product awareness and sales revenue.
Solutions for Women
(
www.SolutionsForWomen.com) is a woman owned business begun in 1992 by Sabina Fasano that researches and markets natural ways to deal with
symptoms of peri-menopause and menopause. Solutions for Women started out of personal experience and grew into an educational website that also promotes their flagship product Femmerol®, a clinically tested, patented, micronized herbal extract formulation manufactured by Capsugel, a division of Warner Lambert. Ms. Fasano believes that Solutions for Women can help women get in control of the inevitable hormonal changes that all women go through, ultimately making their lives healthier and more enjoyable.
However, with high overhead costs, Ms. Fasano was beginning to think that getting her product to her target market would be impossibly expensive until she spoke with Lucinda Cassamassino from Lucid Translations (
www.lucidtranslations.com). Lucid Translations offers a variety of search engine marketing and optimization services that can help transform Ms. Fasano’s website and position her company at the forefront of the global marketplace. Together, Ms. Fasano and Ms. Cassamassino worked to formulate an internet marketing strategy that would work best for Solutions for Women.
