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By Louis Chatoff
Nothing strikes fear in the heart of an email marketer like the thought of a recipient hitting the spam button. All that time spent on creating content, sending and reviewing test messages, only to have someone completely reject the message as “Junk.” It truly is a cold, hard world.
But what is a recipient to do? Hit delete? That’s like shoeing away a fly with the back of the hand – it will be back. Or even worse, use an unsubscribe link? That might let the sender know that they have reached a valid email address.
Do not blame the recipient! They know the definition of spam - "unsolicited commercial or bulk e-mail." And guess what? Your opinion does not count! If the recipient believes the message is unwanted or unknown, the big bad button on the top of the email client is going to be pushed.
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