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By Neil Anuskiewicz

An unbelievable number of emails are sent every day. Today alone, billions of emails will overflow inboxes all over the world.

In the early, halcyon days of email marketing, you could spark interest just by sending emails. Now that nearly every savvy business sends commercial email, it has lost a bit of its appeal. Email exhaustion means it is all too easy for your important email to get lost in the shuffle.

The good news is many businesses do not understand that they need to improve their email marketing. If you can recognize the need, have the skill (or can hire it), and put in the necessary effort, then you can break away from the crowd. You can benefit from your competitorsí lackluster efforts.

So how do you reach an increasingly overloaded audience, one thatís willing to give your email only a few seconds before moving on to the next message? Here are some ideas that can help.

1. Respect your subscribers

The more emails people have to deal with, the easier they find it to ignore or unsubscribe at best. Those willing to take the time to actually read your email are very valuable. Respect these readers or they will find a business that will respect them and their time.

Of course, think in terms of Return on Investment (ROI), open rates, click-throughs, and other metrics, but donít forget you are dealing with human beings on the other side of the email.

Get their permission to send marketing emails to them, and treat this permission with respect once you have it. Permission-based email marketing is the only sustainable way to succeed even if your list is smaller in the short run.

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Neil Anuskiewicz is the Director of Business Development for EZ Publishing.
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