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By Dan Forootan

If you have a salon or spa, email marketing can help you retain current clients, promote new products and services, as well as solicit new clientele while maintaining a high return on investment. Through email marketing software, you can send targeted emails that are automatically sent to your email list, providing you with the marketing you need without substantially raising your marketing budget. Whether you are sending email newsletters, sales promotions and coupons, or appointment reminder notes, email marketing software can provide you with the tools you need to grow your customer base.

Email marketing is a fantastic way to make your clients aware of your promotions and specials. Periodic emails can be automatically sent to your client list without having to have a staff member dedicate an entire day to sending out personalized emails. By harnessing the technology of advanced email marketing software, you can simply produce ONE promotional letter, flyer or even email newsletter, that the software then personalizes based on the information you gave in your original database.

As with many businesses, salons and spas rely on return clients and positive word of mouth advertising. If Monique enjoys her experience at the spa, she can tell a friend. Make this interaction a little more focused by sending regular emails to your clients. Now one or more happy clients can simply forward your email to a friend, allowing them to get all your promotional information as well as your contact information solidifying this cold lead and changing it into a possible new client.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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