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By Dan Forootan

Whether your retail store is online or has a physical location, email marketing can be an effective tool to increase sales while also decreasing marketing costs. Whether you are sending out promotional coupons, email newsletters, or personal notes to valued clients, email marketing software can provide you with a high return on investment while increasing your clientele and revenue.

With so much competition on the internet, radio, and television, making your retail location stand out is a challenge that sometimes seems insurmountable. With the aid of email marketing software, you can set yourself above the rest. Email newsletters can provide tips about your particular area of expertise as well as information on discounts, coupons or special promotions, making your email something clients would look forward to reading and passing on to others. With access to white hat lists, you can be assured that your newsletter will get into the inbox rather than the spam folder.

Everyone loves to save money, so send out emails with your sales or discounts easily identified in the email subject line. Then expand in the email about the savings that your clients can experience. With hidden links that will take the reader directly to the appropriate section of your website, you can get instant results. If you want people to come to your location rather than browse your website, set up printable coupons that can be brought in to your location for instant savings. Remember to use holidays and the change of seasons as perfect opportunities for new sales and promotions. This way, your client base will always be excited about the newest deal available.

Another fantastic way to set your retail venture above the rest is to have a client rewards program. Once you have basic client email information, also ask questions like birthdays and anniversaries as well as other people in the household. With this information, you can set up a database that the email marketing software can use to personalize notes and reminders. Everyone loves receiving a birthday present and what is better than a discount coupon from your favorite store!

Whether you use reminder notes or email newsletters, email marketing software is an essential marketing tool for any retail company. Retain current clients and solicit new markets without expanding your budget when you use the latest email marketing software.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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