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Email Marketing Benefits for Religious Organizations
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By Dan Forootan

How do religious organizations sustain their place in the lives of their members amidst this incredibly fast-paced technology-driven environment? The answer is simple but, to many religious organizations, also scary. By embracing technology and using it to their benefit, religious organizations can remain a vital and important part of their parishioners’ lives through email newsletters, notices, and reminders.

Almost everyone has email now and people are often checking it wherever and whenever they can. With email marketing software, religious organizations can now have a voice that reaches far beyond the walls of a church, synagogue or mosque. This doesn’t mean, however, that each religious organization needs to have an in-house IT department. With a complete database of membership information to draw from, the software can set up automatic emails to notify members of dues, events, fundraising activities, services, and so much more.

With an email newsletter, religious organizations can highlight specific members who do good works in the community. This helps members remember why they are a part of the organization and encourages them to do their own good works in the community. The newsletter can also announce special holiday services, update members on the progress of different fundraising events and encourage different groups to contribute their ideas and stories, as well.

Summertime is often a hard time to keep members coming to services as many are on vacation or planning activities with their families. By using email marketing software, you can keep them in the loop about what is happening with your organization and remind them that they are welcome back any time.

By using technology to reach members, religious organizations can not only sustain their membership but also become part of the lives of a new generation of members as well.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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