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How Email Marketing Can Increase Tickets Sales
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By Dan Forootan

Many sports and recreation facilities are facing some serious competition when selling tickets to their events. How do they stay relevant and reach their target market without breaking their marketing budget? Email marketing can help increase visibility, customer awareness and, as a result, ticket sales through the use of email newsletters, flyers and special discounts. With email marketing software, sports and recreation facilities can reach their entire database of previous ticket buyers without increasing their marketing staff or budget.

Email newsletters are a fun and exciting way to keep previous ticket purchasers aware of what is currently happening at the facility. Event listings and highlights on teams or individual players will spark interest for current ticket sales while other articles about future events can be read and forwarded on to friends and relatives. Add in contests, discount coupons, games and links to a website and suddenly email newsletters are more attractive to readers of all ages. By simply designing one newsletter, the email marketing software can then send it to everyone on the database, whether it is 30 or 30,000 names. What about corporate sponsors? They would love the opportunity to be on automatic emails or email newsletters with links to their websites. This is a fantastic way to increase your sponsorship benefits without having to increase your budget.

As many facilities know, return ticket purchasers are the mainstay of any revenue stream. With automatic emails being sent regarding events that they might enjoy or gentle reminders if they havenít purchased a ticket in a few months, the email marketing software can keep tabs on all your return ticket buyers and make them all feel like they are VIPís. Flyers announcing special events are also a wonderful way to stay in the forefront of peopleís minds and, with the help of email marketing software, they can easily be forwarded on to friends and family. Without the additional costs of printing or postage, you can reach tens of thousands with just a few clicks.

With a strong email marketing program, sports and recreation facilities can reach their target markets and beat out the competition without having to substantially increase their marketing budgets. With a bigger return on investment and an increase in sales, the future will be looking a little brighter for everyone!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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