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How Email Marketing Can Help Your Franchise
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By Dan Forootan

During harsh economic times, the internet can become a key component in the sustainability and success of your franchise. Through email marketing software, you can produce individualized emails, newsletters and coupons to increase franchise awareness and sales. With pre-made templates that allow you to quickly produce the emails you need, you can reach a wide target market with very low costs and a high return on investment.

Email letters reminding customers to return to your franchise are a fantastic way to retain repeat customers interested in your organization and keep them coming back for more. Through email marketing software, there are a variety of templates that are html ready so you can personalize them to your specifications quickly and easily. Once the template is customized, the software will send it out to everyone on your database. These emails are specifically formatted so they wonít end up in a Spam folder. Stay in touch with your customers so they feel appreciated and keep returning to your store.

With email newsletters, you have the opportunity to make customers feel like an integral part of your organization. With relevant information and stories about repeat customers, staff members, new products and sales, you have the chance to highlight your franchise and demonstrate why your customers should come back. The advantage of any franchise is brand recognition. So use it to its highest potential by sending out email newsletters.

Sales and coupons are a fantastic incentive to bring customers back to your store. With email marketing software, you can not only send out coupons and sales announcements to repeat customers but you also have the chance to expand your consumer base. With just the click of a button, your customers can forward sales announcement to their friends, enlarging your marketing base and, hopefully, increasing your sales. Add a call to action that includes signing up for future coupons so you can increase your database, too.

Whether you are sending gentle reminders to bring customers back to your store or increasing your target market with email coupons, email marketing software can be a beneficial part of your marketing campaign. Donít break the budget with expensive advertisements! Do it yourself with email marketing software.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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