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By Dan Forootan

Growing membership is an integral part of a successful association. With the aid of email marketing software, you can not only reach new potential members but also maintain an interested and excited membership that keeps renewing each year. Through personalized emails and newsletters, you can provide a successful membership campaign without breaking your budget.

While many organizations and associations would like to keep in constant contact with their membership, they donít have the staff necessary to personally email each member. With email marketing software, you donít need to have your staff waste their time hunched over the computer. Pre-made templates in ready to use HTML formats make emails a breeze. Whether you are sending a renewal notice, a birthday greeting, or an update on what is happening in your organization, you simply update one template to your specifications and send it out to your database. The software keeps track of birthdates and renewal deadlines and automatically sends out greetings or reminders based on the information you initially input.

Keeping your current members interested and feeling like they are an integral part of the organization is important when trying to retain membership. Periodic email newsletters are a fantastic way of telling your members what is happening in your association, keeping them apprised of upcoming events, highlighting members or staff and inviting new members into the fold. As the newsletters are sent via email, they can easily be forwarded on to friends and family, exponentially expanding your reach and increasing your membership.

With the aid of email marketing software, your association can effortlessly and affordably maintain your current membership levels as well as aggressively solicit new members. Your return on investment will be higher than you can imagine while your staff will enjoy not being hassled with repetitive mailings and email reminders. Stay ahead of the curve with email marketing software.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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