Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Consultants Benefit From Email Marketing Software
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Dan Forootan

Reaching your target market is the key to success for all businesses but it is especially important for consultants. Making sure your clients are up to date on what is happening in your industry and how you can help them is sometimes complicated. Constant phone calls have almost the reverse effect. So how do you alert customers about your services without bombarding them with letters or phone calls? Email marketing software lets you keep them informed with newsletters about your field, emails specifically tailored to clients to remind them of certain services that they usually need, and email announcements that alert your clients to fluctuations in your specific industry.

With email marketing software, pre-designed newsletter templates can be easily utilized to highlight different areas of interest that you consult on as well as to announce new trends. A list of your consulting services and how they benefit your clientele is a fantastic way to remind your customers of all you have to offer. In addition, email newsletters can easily be forwarded on, thereby increasing visibility to new target markets without incurring additional costs.

Most clients return for additional services, and email notices sent at specific times can alert customers to upcoming deadlines or recurring events. By setting up your database with explicit classifications and categories, email marketing software can automatically send certain emails to your clients throughout the year. You no longer have to monitor individual accounts and then take the time to write each client individually. Email marketing software is easy to use and ensures that your emails will land in the ‘in’ box rather than the ‘spam’ box.

Is there a special event coming up that you want to tell everyone about? There is no need to pay printing and mailing expenses. With a simple alteration to a pre-existing template, you can have an announcement ready and sent to your entire database in a matter of minutes, staying within budget and increasing your revenue stream.

Whether you use email newsletter software, email database or pre-existing templates, email marketing software can benefit your consulting business by helping you keep your clients informed and interested in the services you provide.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2017-2019 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.