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Email Marketing Helps Keep Seats Full for Entertainment Companies
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By Dan Forootan

With the extensive amount of competition vying for the same customer base, finding an edge that puts you above the opposition is key to maintaining success. With email marketing software, you can stay ahead by keeping in constant contact with your return clients. With email announcements, client reminder emails, and newsletters regarding upcoming events, you can increase your revenue without breaking your budget.

Are you having an event that you really need to publicize? Are tickets not selling? Send an announcement about your entertainment to your entire mailing list. Take one of the pre-existing templates and modify it with your information. Without additional printing or mailing expenses, you can send out notifications for your entertainment in a matter of minutes. With email marketing software, the emails are sure to be seen rather than sent to the Spam folder.

Do you have return customers? Keep them updated on their favorite entertainments. Simply upload your membership list into a database and add specific category settings and information. Then the email marketing software can send automatic emails to your clients depending on the date, event type or any other criteria you set up.

Email newsletters are also incredibly useful for entertainment companies. Use a pre-existing template and transform it to a fantastic publication that highlights future events, specials, membership benefits or lists, even articles about the company, venue or entertainment groups. These emails will become highly anticipated newsletters that your customers will enjoy reading and discussing with their friends.

Whether you use the email marketing software for announcements, reminder emails, or email newsletters, you can feel confident that your marketing efforts will produce higher revenue and your customers will love the personalized attention. In fact, with this email marketing software, your database can grow as each current client easily passes on the information with just a click of a button. Increase your edge over the competition with email marketing software!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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