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By Dan Forootan

When running a personal services company, customer service and attention are the most essential elements to a successful business. Unfortunately, these are also the most time-consuming facets, as well. With email marketing software, you can stay in touch with your clients without overloading your office staff. Alert your clients to the different aspects of your business with an email newsletter, remind clients of upcoming events with automated emails, or send out special announcements easily and quickly without significantly increasing your marketing budget.

Email newsletters are a simple and effective way to highlight your personal services to your customer base. Email marketing software has newsletter templates that can quickly and effortlessly be modified to meet your specific needs. In addition, the emails can be easily forwarded on to others, expanding your target market without additional expense.
Many personal services rely on recurring events in their clients’ lives. With email marketing software, you set up a database with detailed categories for each of your clients. Then automatic emails will be sent based on the information you selected. This helps your clients feel that personal touch while not putting a heavy burden on your secretarial staff.

Have specials or announcements regarding your services? Email marketing software allows you to quickly design a flyer that can then be instantly distributed to your entire database. No additional costs for printing or mailing. Just a simple flyer that goes directly into your client’s ‘in’ box, not in the ‘spam’ folder.

However you utilize the email marketing software, it can enable you to stay in touch with your clients while freeing up your office staff to do other projects. Easy to include in your marketing budget, email marketing software is a fantastic addition to personal services companies’ marketing efforts.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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