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Professional Services Utilize Email Marketing Software to Stay Ahead of the Competition
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By Dan Forootan

In this tough economic climate, every effort to get an edge on your competition is beneficial to the success of your business. Professional service companies are extremely competitive and by utilizing email marketing software, companies can send personalized emails, newsletters, and announcements with ease and without breaking the marketing budget.

Professional services are very client-specific and usually include recurring activities that are time sensitive. With email marketing software, you can easily set up a database that includes these time- specific categories, allowing automatic emails to be sent to your clients without burdening your office staff with manually typing in each notification. In addition, you can have these reminders sent to you as well, so you know when activities are scheduled.

Explaining your services is often the most tedious but important aspect of your business. With email newsletters, you can explain your different services, highlight specific clients or activities and emphasize specials or trends that affect your clients. Templates can easily be modified to reflect your business services. Then, with a click of a button, the email newsletter is sent instantly to your entire mailing list.

Customer service and attention to details are key aspects to a thriving professional services company. With email marketing software, these factors are quickly and easily taken care of without over-burdening your already busy staff or stretching your marketing budget.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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