Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Grow Your Email Audience
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Louis Chatoff

What email marketer wouldn’t want more active list members? I am talking about engaged members who directly opt-in and are excited about receiving your messages. These members are out there, you just need to know how to draw them in.

First let’s dismiss the myth that there are lists of opted-in email address for sale. No one in his or her right mind would knowingly agree to have an email address added to such a list, and since list vendors are selling the same list to multiple parties, anyone on this list will soon abandon their email account or learn to aggressively use the spam button. Sending to a purchased (or rented list) will almost always result in poor delivery and possibly ruin a good sender’s reputation.

Here are seven sure fire ways to successfully grow your audience:

Step 1 – This is the most critical. Have an easy to use subscribe form that highlights the benefits of being a member of your mailing list.

Step 2 – Make sure every message includes a friendly "forward to a friend" invitation. Simply ask your current members to forward your message to friends, family or colleagues who might find interest in your email marketing newsletter or value in your latest offer.

Step 3 – Always include links that allow your recipients to share messages across their social networks. Most email marketing software now makes this type of message sharing very simple.

Step 4 – Have a link to your subscribe form prominently displayed in all messages, so if someone is forwarded your message, or sees it on a social site, they can easily join your email marketing list.

Step 5 – Provide links to your subscribe form on all pages of your website. You may also find other sites that will allow you to add a link to your subscribe form.

Step 6 – Share your expertise and the value of your list by posting blog articles and commenting on other people’s blogs. Use this technique to drive traffic to your subscribe form.

Step 7 – Ask customers who phone-in or visit your retail location if they would like to join your email list.

Growing an http://www.streamsend.com email marketing> list takes time, and there really are no hidden shortcuts. The process is much like a spider that has to build a massive web to catch one small fly, a marketer must build several webs to pull in a few new members at a time. But over time, as more webs are built, and existing webs are optimized, the numbers will grow faster.

Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2017-2019 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.