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By Dan Forootan

Although the economy may not be booming, taking care of oneís pets is still a huge priority to pet lovers all over the United States. Whether they are into special toys and clothing or simply want them to have the very best food and treats, pet lovers are constantly looking for the perfect way for their loved one to feel comfortable, pampered and cared for. But while the pet industry has a huge target market, it also has intense competition. Email marketing software provides the marketing edge that will push your company into the forefront without breaking your marketing budget.

With money being tight, everyone is looking for a bargain. With email announcements and coupons, you can reach your target market quickly and efficiently without spending a fortune on print advertisements. Email marketing software provides you with the tools to send out mass emails that donít get bounced back or end up in the Ďspamí folder. Your staff can rapidly set up an announcement regarding a sale for the entire store or for one specific item or service using pre-designed templates. Customize it with your website information, contact information and easy-to-print coupon. That announcement is then sent to your entire database instantly. In addition, your clients can then forward it on to their friends, expanding your reach with every click of the button.

With a well established database you can also send out automatic emails and reminders without additional work for your staff. You set up a database of email addresses along with other pertinent information about your clients including what kind of pet they have, when is the petís birthday, are there any special needs, and other information that distinguishes one client from another. Emails will then be sent out automatically for the specific information you inputted. Is it close to the petís birthday? An automatic email will send owners a birthday greeting and coupon to remind them to come in for a gift. Do your clients prefer a specific brand of pet food? Send out an announcement if that brand goes on sale. These customized automatic emails will be well received by your customers, who will appreciate your attention to their needs.

Email newsletters are another fun and useful tool that you or your staff can easily utilize with email marketing software. Jam-packed with information pertaining to pets, specials, the latest news reports, and local activities, your email newsletter can easily become a much-anticipated publication that clients forward on to others or print out for their friends. With easy to use pre-designed templates, the email newsletters can be set up swiftly and sent on to your email database instantaneously.

Capture a bigger target market while providing better customer service to your original clientele and your profits will soar. Email marketing software allows you to accomplish all this and more without breaking your marketing budget or taking your employees off the floor. Efficient and cost effective, email marketing software will give your business the edge it needs to be a cut above the rest.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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