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By Dan Forootan

A veterinarian’s office is a bustling atmosphere with staff members busy taking care of clients and their pets. Advertising and marketing are soon dropped to the bottom of the ‘To Do’ list without intention and, all of a sudden, the busy activity stops and the clients are dwindling. How can a busy office spend the time required for effective advertising and marketing campaigns without disrupting the flow of the office? With email marketing software, you can not only quickly and efficiently set up marketing campaigns, but you can also provide customized customer service without adding to your staff’s workload or breaking the budget.

While print, radio and television advertisements have some benefits, they are costly and time-consuming. Finding an advertising and marketing campaign that not only fits your budget but the amount of time you have is key to the success of a veterinarian’s office. With email marketing software, you can use pre-designed templates to create announcements, newsletters or easily printable coupons for your entire database of clients. In addition, you can purchase lists to increase your reach. These campaigns are extremely effective and the ROI or return on investment is substantial. The email marketing software has specific programs that ensure that your emails are going to the ‘in box’ rather than the ‘spam folder.’ In addition, the templates are easy to use and can be quickly adjusted to reflect your specific needs. You can reach thousands without the time or labor costs a traditional advertising campaign requires.

Other pre-designed templates include email newsletters. Your staff can rapidly customize one of these templates to include pertinent information about current news in the area, lost pets, seasonal articles relating to the correct care of pets during each season and other important articles that your clients will find informative and helpful. By including coupons for wellness visits, you can bring those clients back into the office with little effort or time.

Customer service is a dying art form that people crave more and more as computers take over most service interactions. You can use technology to help provide the customer service that your clients want without overworking your staff. With email marketing software, you create a database with specific details regarding your clients including the name of the pet, its birthday, when shots were administered, and more. The software will automatically send out birthday greetings, holiday greetings, reminders for when it is time to get shots again, and other friendly emails that will let your customers know they are cared about without having your staff work for hours tracking down the information.

With email marketing software, you have the advantage of a well planned out advertising and marketing campaign that stays within your budget and your labor constraints. In addition, it also provides you with the advantage of customized service that your clients will appreciate and will tell their friends about. Stay ahead with email marketing software.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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