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Specialty Shops Get ahead of the Competition with Email Marketing Software
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By Dan Forootan

While the holiday season is a hectic time for specialty shops, the rest of the year is often slow and non-profitable. With email marketing software, you can tap into additional revenue streams via customized automatic emails and informative email newsletters that keep clients interested and coming back for more.

With constant commercials and decorations everywhere, everyone remembers the holidays and that they need to provide gifts for friends and family. Specialty shops are inundated with clients who donít have the time to shop but know they need to get something. But what about the rest of the year? With email marketing software, you create a database with specifics about each client including birthdays, anniversaries, family members and their birthdays, and more. Then set up pre-designed templates to make up birthday announcements, anniversary reminders and other informative notes that will bring your clients back to the store. With their hectic work schedules, most clients will appreciate the Ďheads upí as well as knowing that you are there to help them out.

Email newsletters are also great ways to bring people back into the store. Have seasonal newsletters discuss different events or functions where your products would make a huge impact. Highlight different products that are new or seasonally significant. Illustrate different ideas on how clients can use your products to save them time and money. By reminding them of your services, you will often increase business with little effort or money, creating a high return on investment.

Use email marketing software to send out coupons and announcements of new services to your clients. These easy-to-set-up emails can be sent to your entire database or you can purchase additional databases to expand your interest. In addition, clients can forward the information to their friends with just the click of a button.

With email marketing software, your business can stay ahead of the seasonal swing and create a more even income pattern without increasing labor costs or breaking your marketing budget. Your clients will appreciate the customized service and will keep coming back for more while telling their friends about you. Get an edge on your competition with email marketing software.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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