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By Dan Forootan

When it comes to marketing these days, those who operate furniture stores have their work cut out for them. Super stores such as Walmart and Target have cut into the business of furniture stores and made it possible for people to furnish a house at the same place they pick up a quart of milk. In addition, specialty stores such as Staples have successfully targeted the office furniture market, thereby cutting off another once-steady revenue source for furniture store owners. And discount outlets such as Big Lots and Ocean State Job Lot offer good furniture at a reduced price, a difficult combination to overcome in trying economic times.

In addition, it's tougher than ever these days for furniture stores to spread the word about what they offer—whether they are a large chain such as Bob's Discount Furniture or the well-known Raymour & Flanigan or a Mom and Pop operation in a small town, furniture stores don't have the advertising budget of the big box super stores and are finding it increasingly difficult to rely on newspapers to spread the message.

Fortunately, there is a solution as effective as it is inexpensive: email marketing for furniture stores. Such a medium may have been unimaginable a generation ago, but for furniture stores, email marketing is the present as well as the future.

Email marketing for furniture stores will generate more new business and go a long way towards convincing customers to keep coming back. With fewer and fewer people scouring the newspaper for ads these days—and just about everyone preconditioned to ignoring commercials on television or fast-forwarding through them on the DVR—email marketing for furniture stores will ensure the message gets through to interested consumers.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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