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By Dan Forootan

One of the few beneficiaries of the downturn in the economy is local musicians. With disposable incomes lower than ever—and tickets to the top acts in the music industry as expensive as ever—people who want to see live acts and hear live music are increasingly turning to local musicians. This is a win-win for everyone involved—patrons get the entertainment they desire at a more affordable price and the musicians get the wider audience they crave.

But promoting concerts remains a challenge for the artists. How can they get the word out to fans who are accustomed to being besieged by concert advertisements in the newspaper and on the radio and television? The answer is an email marketing campaign for local musicians!

A local musicians’ email marketing campaign is a must because these independent artists quite frankly don’t have the budget to advertise on the radio or the television. Even the more affordable newspaper ad isn’t the best utilization of limited resources. For a variety of reasons, newspaper readership is in the midst of an irreversible decline, so even if these artists could afford to place an ad in the paper, there’s no guarantee it would be read by those it was intended to reach.

Fortunately, an email campaign for local musicians is very easy to set up and even more inexpensive to implement. Have someone—a friend of the band or a boyfriend/girlfriend/spouse of a band member—standing at the entrance to the club or concert hall to solicit email addresses from guests as they walk in. People are even accustomed to giving out their email addresses, so it shouldn’t be difficult at all to collect the information.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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