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By Dan Forootan

There aren’t many more old-fashioned businesses than consignment shops. Whether the shop is actually housed in a storefront, or it’s a “roaming” one that takes up temporary residence every weekend at a flea market, consignment shops evoke decades-old images of bartering for the best possible deal by looking for second-hand products that still have plenty of use left in them.

The recession has made consignment shops more popular now than they have been in years. People are steadfast today in stretching their money as far as possible by searching for great deals on useful items.

But these retro businesses can market themselves in a decidedly modern style with email marketing for consignment shops! Indeed, consignment shops are actually a far better candidate for email marketing campaigns than their dated reputation would suggest. For one thing, the unbelievable popularity of EBay has turned the Internet into the planet’s largest consignment shop. And the Internet has allowed anyone with used goods to inexpensively open up his or her own virtual storefront, as well as opened up a world of possibilities—quite literally—for those hunting for that hard-to-find item. Who knows? Maybe you have what someone halfway across the country or the world has been looking for the last two or three decades!

And what better way for someone to find your business and that Holy Grail item than by having your consignment shop’s email marketing campaign up and running? It is easy to start email marketing for consignment shops and even easier to maintain customer information with user-friendly email marketing software. Your consignment shop’s email marketing campaigns will allow you to keep track of previous clients, so that these potential repeat consumers can stay in constant contact with you. Place a prompt in a prominent spot on your website inviting people to submit their email addresses for updates on your latest products and offers, and you’ll be on your way to your first email marketing campaign!

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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