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Elementary Schools and Email Marketing
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By Dan Forootan

The old way of letting parents know what is going on at the elementary school is, well, old. Between the increasing costs of paper and the ever-growing awareness and concern for the environment, it is getting more expensive—in the short- as well as the long-term—and less productive to issue every bit of news about a school via a sheet or sheets of paper that are sent home with the students.

But, of course, parents are eager to know—and should be eager to know—every bit of news that happens at school. So how to inform parents in a more modern, less wasteful way? Email marketing for elementary schools is a perfect solution both now and going forward into the future!

Parents using phrases such as “elementary school email marketing” might elicit a quizzical glance from THEIR parents—i.e. today’s grandparents—but the parents of children who just completed kindergarten this spring very likely don’t remember a world in which there WASN’T email. These parents of young school-age children were children themselves as computers exploded in popularity and teenagers once everyone began traveling the information superhighway. So there won’t be much of an adjustment period at all for parents as they get used to the idea of learning about scholastic news and events via email marketing for elementary schools.

Starting and maintaining an elementary school email marketing campaign is easy and far from time consuming. Collect emails from the parents—who are more accustomed to communicating via email than the telephone anyway—when they enroll their children in school or during orientation exercises. Let them know the school is participating in an elementary school email marketing program and that much of the information about the school will be distributed this way.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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