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By Dan Forootan

There’s been something approaching a bicycle boom in the United States over the last few years. With the price of gas rising and falling with seemingly no rhyme nor reason nor any end in sight—and with even “cheap” gas prices at least two times as expensive as 10 years ago—more people than ever are getting reacquainted with bike riding and finding out whether or not they DO remember how to ride a bike, no matter how long it’s been since they rode one!

Buying an inexpensive bike, and using it to run errands around town that one would typically take care of with multiple car trips not only saves a lot of money but is a great way to lose weight and get into shape. And with this increase in bike riding comes a renewed popularity in local bicycle races. Nobody who revisits bike riding as an adult expects to compete in the Tour de France, but it’s human nature to want to compete and see how you compare against riders of similar age and experience.

Yet how do casual riders learn about these races, and more importantly, how do race organizers inform the public of their event? The answer is email marketing for bike races!

While there are other publicity options for race organizers—the local newspaper, radio station and television station—none of those will be nearly as successful or as cost-efficient for bike races as email marketing. Campaigns are easy to manage and inexpensive to create once the software has been installed. And email marketing for bike races is doubly important since most bike races are “Mom and Pop” operations that are largely staffed by volunteers and unlikely to turn a profit—so saving money is as much a goal for race organizers as it is for the participants who got back into bike riding in the first place!

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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