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By Dan Forootan

Freelance writing is a challenging yet rewarding way to make a living. The freelance writer gets to be his own boss, set his own hours, work from home and work for clients in whose work he believes. But one ever-growing facet of freelance writing that writers often overlook is marketing your work—both to a wider audience and to potential clients. Fortunately, email marketing is a quick and affordable way for freelance writers to spread the word (so to speak)!

In order to promote freelance writing, email marketing campaigns work best in conjunction with a website operated by the freelance writer. Of course, most freelancers recognize that a website is essential to promoting themselves as well as generating and sustaining business and have a site that they regularly update. But if you’re a freelance writer, email marketing software is something you must begin using!

A freelance writing email marketing campaign will drastically broaden your audience as well as the amount of money-making opportunities presented to you. A website is great, especially because it goes a long way towards ensuring that those who search the Internet for writers who specialize in your area of expertise will find you.

But an email marketing campaign separates you from the field of freelance writers. With email marketing software, you can let your subscribers know not only when you get new clients and new assignments but you can also provide regular reminders that your website has been updated.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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