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By Dan Forootan

The old way of promoting retail electronics stores is, well, old and outdated. Newspapers are on the decline; both in terms of circulation and relevance, and the reduced dimensions make it increasingly difficult to enticingly display products that are on sale. And these days, shoppers prepare for Black Friday—i.e. the day after Thanksgiving, the first day of the Christmas shopping season and the biggest day on the retail calendar—by checking out online ads days and weeks ahead of time. Don’t fret though: the gradual disappearance of the traditional method of advertising opens the door for newer, more direct and more lucrative methods—such as email marketing!

Really, there is no better candidate for an email marketing campaign than retail electronics. Email marketing delivers the message in a way that is most likely to be received and absorbed by shoppers interested in electronics such as—you guessed it, computers! What better way for bargain hunters to learn of a great deal on a new computer just in time for the holidays, than by receiving an email marketing message from a retail electronics store or online site that they already patronize?

The same goes for any number of the other products offered by retail marketers big and small. Those who are into the technology provided by big screen HDTVs, BluRay players and video game consoles, just to name three examples, are sure to embrace the technological immediacy of the Internet and search out the latest deals and information there, instead of in the newspaper.

And retail electronics email marketing messages are far likelier to make a direct hit, so to speak, than newspaper supplements that might get lost in the Sunday paper or accidentally fall out entirely. The retail electronics email marketing message is directed straight to the inbox and will come from someone whom the recipient trusts and with whom he or she is familiar.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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