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Disc Jockeys and Email Marketing
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By Dan Forootan

We’ve all been sitting at a traffic light and waiting for it to change when our gaze absentmindedly shifts to the telephone pole on the side of the street. Affixed to it is a small sign—perhaps even a handwritten one—advertising the services of a local disc jockey who is eager to provide the musical entertainment at your next big event, whether it be a wedding, a birthday party, a graduation party or some kind of corporate get-together.

You probably admired the wherewithal of the disc jockey—it can’t be a whole lot of fun tacking signs to telephone poles—but what were the odds you jotted down his or her information and kept it in a handy place for the next time you needed a disc jockey? Not good. And that’s not good news for disc jockeys.

Fortunately, there is a way to better advertising for disc jockeys - and email marketing is it! Indeed, there aren’t many better occupations better suited to an email marketing campaign than that of disc jockeys, who have continued to rely on rudimentary advertising methods and word-of-mouth even in these most modern of ages.

Email marketing for disc jockeys is as essential as it is easy to produce and manage, plus it will boost visibility for every type of DJ. While most disc jockeys own an impressive variety of records, compact discs and iPod playlists suitable for any audience, the truth is that not just one marketing method will work for all disc jockeys—except email marketing. For DJs of all types, a sound email marketing strategy will generate and retain new business while also spreading their names to a wide variety of audiences.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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