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By Dan Forootan

If youíre a certain ageólike, say, well, at least old enough to remember when email didnít existóthen you have fond memories of the community bulletin board at college. Thatís where you went to find out when clubs were meeting, or to seek a carpool for that long ride home at the holidays, or to find out which movies were playing at the campus cinema and which groups were hosting parties for the weekend.

Looking back, it was a perfectly fine method of communicationóbut still one that is incredibly dated and one that would be incredibly out of place if utilized today. But the task of promoting college groups hasnít gotten any easier in the Internet age. Most clubs have a miniscule budget for advertising yet have to find a way to distinguish themselves from the dozens or hundreds of other clubs on campus.

What is the solution for college groups? Email marketing! This method is fast, inexpensive and direct, which meets all the needs of college groups nationwide.

A college groupís email marketing program will generate the most results with the most minimal of investments. Email marketing software is not only affordable for all but also easily optimized with a variety of personalization options. Todayís students are as used to discarding what they identify as junk email as their parents are at throwing away junk ďsnail mail,Ē but students will surely click on anything from their school that features their name in the subject line.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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