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By Dan Forootan

One industry that hasn’t yet been rendered irrelevant by technology—and never will—is hairdressing. Computers can do just about anything, but they can’t cut your hair! As a result, business remains brisk and booming for hairdressers, even in this sagging economy. But the downside for hairdressers is the constant sense of competition. The next time you’re driving through town, count the number of hairdressers and barber shops you see. It’ll be a lot more than one!

So while hairdressers are doing well, they have to remain aggressive with advertising efforts in order to stay on top. But few, if any, hairdressers have the budget to advertise on television or the radio. Plus, the popularity of newspapers is fading fast, so they’re not the optimal place for hairdressers to spend their advertising dollars.

The good news, though, is the best advertising solution for hairdressers is only a few dollars and a few clicks of the mouse away—email marketing for hairdressers! This method combines affordability and ease of use to make it an essential component for all hairdressers, beauticians and salon owners.

Email marketing for hairdressers takes little effort to implement and maintain. It can begin by merely inviting patrons to write down their email address on a clipboard at the salon. Let patrons know that they can receive updates about their favorite hairdresser and stay informed about what is going on at the salon. People will be happy to volunteer their email address because they’ll recognize that email marketing, for hairdressers, is a far more effective means of communication than multiple phone calls back and forth to schedule, confirm, cancel or inquire about sales, discounts, and promotions.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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