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Email Marketing Can Help Custom Publishers
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By Dan Forootan

If itís fall, it must mean the busy time of year is beginning for custom publishers. Schools are back in session, which means high schools and colleges are beginning the arduous, year-long process of putting together their yearbooks. And if school is in session, then that must mean sports are back as well and there are thousands of high schools and colleges around the country looking to put together game programs and yearbooks.

Itís a good, busy and profitable period for custom publishers, but how do they tap into that seemingly endless pool of potential clientele? Email marketing for custom publishers is the answer! This method of marketing will provide excellent return on a minimal investment while landing plenty of new business and laying the groundwork for a custom publisher to find even more customers.

One of the best features of the marriage of custom publishers and email marketing is the ability of the custom publisher to, well, customize the message and make a thorough, impressive yet quick pitch as to why his or her services are the best available. In addition to the obvious customization options such as placing a company logo in the email and personalizing the message so that the recipient feels as if he or she is being spoken to directly, the email can also contain links to the custom publisherís work. This comes in especially handy, as the potential needs of a client are just about limitless. Include links that open PDFs in a new window displaying a variety of work and the customer will be able to see the scope of a custom publisherís talents.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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