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By Dan Forootan

For generations now, the best way for wedding planners to promote and market themselves was via appearances at bridal expos, by buying ads in bridal magazines and, of course, by word of mouth recommendations. But the old ways of marketing aren’t nearly as effective in the 21st century. For a wedding planner, every weekend afternoon spent at a bridal expo is an afternoon he or she can’t plan a wedding. And while bridal magazines are among the few print products to maintain a decent circulation in the Internet era, there are better ways to spend that money—such as on email marketing for wedding planners!

Pardon the pun, but wedding planners and email marketing is a marriage made in heaven, one that combines old-fashioned word of mouth while introducing the wedding planner to the widest audience possible. Think about it: at a bridal expo, a planner is only reaching the people there. And those bridal magazines are so large and chock full of ads that it’s too easy to get lost in the shuffle. But email marketing for wedding planners delivers the message directly to those for whom it is intended—the bride and groom to be.

The most obvious place for wedding planners to begin an email marketing campaign is at weddings, which are always filled with unmarried couples getting ready to take the plunge who are taking notes on what does and doesn’t work during the ceremony and reception. A wedding planner can promote him or herself and allow guests to stay in touch by placing a clipboard next to the guest registry and inviting them to jot down their email addresses.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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