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By Dan Forootan

One of the few positives for writers who are out of work—either because they’ve been laid off from spiraling newspapers and magazines or because they can’t find paying work either in print or on the web—is the ease with which they can begin blogging. Platforms such as Blogger and Wordpress are free of charge and are so easy to operate that an entrepreneurial writer can be up and going and continuing his or her career in a matter of minutes.

The simplicity and lack of cost involved in starting a blog creates a problem too, though: the sheer number of people writing and competing for everyone’s attention. How does a blogger distinguish him or herself from the crowd? The answer is email marketing of bloggers!

Landing readers initially is always a challenge. But once a blogger has an audience, email marketing software provides him or her a way to continue building an audience by giving readers a slightly more advanced version of forwarding a link on to someone, which is how ESPN’s Bill Simmons began establishing himself as “The Sports Guy” back in the late 1990s.

Indeed, email marketing of bloggers is—to continue the sports analogies—a slam-dunk way for writers to introduce their work to new readers. All bloggers should have contact information at the bottom of their entries. Use this blurb to let readers know email is not only the best way to correspond with the reader but also an interactive way to learn more about the blog and its author.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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