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How Email Marketing Can Help Wedding Photographers
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By Dan Forootan

There aren’t many jobs more pressure-packed than that of wedding photographer. He or she has one shot—quite often literally—to perfectly capture the biggest day of a couple’s life and to take the pictures that will be lovingly displayed and shared for generations to come. And the photographer has to do all this while absorbing advice from all corners, navigating the emotional minefield of the wedding day and adjusting on the fly whenever something goes wrong, all while remaining as unobtrusive as possible. Then of course there are the post-wedding day activities; sifting through all the photographs, finding the best ones and putting together the perfect wedding album.

With all the tasks at hand, it’s easy for the wedding photographer to overlook marketing efforts. But word of mouth isn’t the only way for a photographer to generate more business. Email marketing for wedding photographers is a great way to land new clients and build lasting connections.

The relationship between wedding photographers and email marketing spans multiple platforms. It can begin with something as old-fashioned as putting a clipboard at the entrance of the reception hall and soliciting email addresses from wedding guests. The photographer can encourage people to sign up if they are impressed with his or her work and/or if they are planning their own wedding and want a quote on photography services.

Of course, email marketing for wedding photographers really thrives on more modern means of communication! The photographer’s website should include a prompt for people to submit their email address. If a photographer has a Facebook page or a Twitter account, he or she can invite visitors to submit their email address to ensure they stay up-to-date on the latest news and information.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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