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By Dan Forootan

The good ol’ days of concert promoting really WERE the good ol’ days. Between promoting a show on the radio—via commercials as well as ticket giveaways—and littering the local newspapers with advertisements for the show, as well as ticket prices that were affordable to the vast majority of listeners, promoters had little trouble filling theatres, arenas and stadiums.

It’s an entirely different story today. Radio stations are losing listeners by the day, albeit not nearly as fast as newspapers are hemorrhaging readers. Tickets are through the roof expensive, which locks out most casual fans as well as the diehards living on a budget.

Of course, shows are still being booked and it’s a promoter’s job to fill those seats. So what is the answer for concert promoters? Email marketing! This method combines a modern delivery with a minimal amount of cost to give promoters the best chances to lure fans to their shows.

Indeed, it’s surprising it has taken this long for a relationship to be struck between concert promoters and email marketing, which provides promoters the kind of targeted niche audience they could only dream of in the days when radio and newspapers were the preferred means of information.

Sure, promoting a show on the radio drew fans to the show, but how about the listeners who got tired of waiting for the ticket giveaway or those who weren’t interested in that particular concert? And even the biggest ad in a newspaper can be missed by a reader who is quickly scanning the pages.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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