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By Dan Forootan

The calendar doesnít allow event planners to catch their breath. From birthdays to holiday parties and everything in between, people in this industry are always getting ready for something, 12 months and 365 days a year. So itís understandable if event planners spend little or no time soliciting new business. Yet itís essential to keep building a customer base, especially in this challenging economy and with clients continually reassessing their budgets and determining which luxuries they can and cannot afford.

One way of advertising that fits into even the busiest of schedules and smallest of budgets is email marketing for event planners. Between the affordability of email marketing software and the ease with which it can be managed, distributed and customized, an event plannerís email marketing program is a must for everyone in the industry.

When executed correctly, email marketing for event planners will create a domino effect. Event planners who send out these emails arenít just introducing themselves to the recipientótheir services are also being offered to all of that personís friends and family. Each of these messages can be forwarded with the simple click of a button.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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