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By Dan Forootan

Let’s face it: everyone needs a laugh these days. And there are few better ways to put a smile on your face and forget the troubles of the world than at a comedy show. Comedy shows at bars and hotels are an affordable means of entertainment for people as well as an inexpensive way for the owners of these establishments to fill the house. But how do bar and hotel owners—as well as the comedians themselves—promote the shows? People aren’t going out as often as they were five or 10 years ago, so in-house advertising isn’t necessarily going to do the trick. And with their shrinking space and circulation, newspapers aren’t nearly as effective a medium as they once were.

Fortunately, there is a cost-effective and simple solution for everyone: email marketing for comedy shows! Whether the show is a self-promoted one by the comedians or something being offered by a hotel or dining establishment, comedy shows and email marketing is a perfect match.

Indeed, starting and maintaining email marketing campaigns for comedy shows is not only easy but also one of the most economical and logical ways of promoting comedians and their performances. Comedians can hold “meet and greets” after shows in which attendees can submit their email addresses. And club/hotel owners can hand out index card-sized questionnaires asking patrons what they thought of the evening and requesting their email addresses. Such interaction makes the experience a bit more personal for those in attendance and also ensures they’ll open emails from the comedian and/or establishment.

And why wouldn’t they? A lot of information can be included in a single email, such as a biography of the comedian(s), information about the place that hosted the show (i.e. listing the famous comedians who have performed there previously), a calendar of events for the comedian and/or the restaurant/hotel, clips of the comedians doing their stand-up acts and links to all pertinent websites.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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