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By Louis Chatoff

Last year the debate was whether social media was going to replace email as a marketing medium. That debate then turned into a discussion about how best to integrate the two for the biggest boost in exposure and revenue. Now that the relationship looks strong, some email service providers have developed a robust social media marketing set that compliments an organization’s email marketing needs. One clear benefit is the ability to place an extremely valuable subscribe form on social sites. Followers will now welcome your email marketing messages in their inbox.

The biggest challenge for almost all email marketers is how to get more legitimate subscribers - people who will open emails and act on the offer. Email marketers can now go where the crowds are – social media sites. Your future list members are on Facebook, following Twitter feeds, and building LinkedIn relationships. Having a subscribe form (or a link to the form) on these sites will greatly increase your subscriber base with active audience members. Social sites have again shown us that people are eager to join groups and networks that interest them, that bring value, and offer possible advancement opportunities. Social sites also have leveraged word of mouth advertising into an opportunity that should not be missed. Using social media to help feed people to your email marketing channel is easy and will in turn help drive interest in your products and services.

A subscribe form on your Facebook page will allow you to capture those individuals that were referred to, or perhaps just stumbled on to your page. Ideally, the subscribe form will feed the collected information directly to your email marketing list. A good subscribe form is simple, highlights the benefits of being a list member, sets expectations and collects demographic information for segmenting.

Use social media to boost your email marketing efforts, and use email marketing to help build your social presence. Partnered together they will build interest in your products and services, and most importantly, increase revenue.

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