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Catering Halls and Email Marketing
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By Dan Forootan

Catering halls are obviously busy year-round, but there’s no more hectic—or profitable—time than December. From the biggest office holiday party to the smallest and most intimate family dinner, catering halls are relied upon to prepare, produce and deliver the food that guests wolf down during these festivities. Year-end parties provide plenty of opportunity for catering halls to display their talents, so to speak, and to become the go-to option when customers are seeking prepared meals for special occasions.

But how does a catering hall ensure it remains in the forefront of the minds of those customers it meets for the first time during this holiday season? Email marketing of catering halls is an indispensible tool that can be utilized before the caterer even begins preparing the food!

Email marketing of catering halls is the best, most cost-effective and most productive way for such businesses to promote themselves. The email marketing software required is inexpensive to buy and install and very easy to operate—anyone on the staff with experience operating a computer can manage the program, which can begin with the simple inputting of email addresses (obtained by asking visitors to the catering hall to provide their email address when they visit the catering hall for events).

The email marketing software also provides a unique way for a catering hall to “humanize” its services. The software is easily customizable and allows for not only an interactive message—featuring such touches as testimonials from clients, pictures of the food the hall serves and a list of major events it has catered in the past—but also personalized greetings.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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