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By Dan Forootan

The holidays are a fun, festive time, but let’s face it, preparing for them can be stressful. From trying to find that perfect gift for the relative you only see once a year to figuring out where everyone will stay during the holidays to cooking all that food, there’s plenty of accompanying anxiety.

But nothing gets the nerves rattled quite like the task of cleaning the house. Whether you are hosting family you see year-round, or people you see only at the holidays, you want to make sure the house is in the best and cleanest condition possible. And sometimes, the best way to do that is to put the task in the hands of a house cleaning service. The holidays are a great time for house cleaning services to step in and take care of the essential yet time-consuming chore of preparing a house for company, but how can these services introduce themselves to potential customers and retain their business? Email marketing software> is the answer!

The most important facet of an email marketing campaign is its inexpensive and quick nature. The email marketing software fits into any budget and can be managed by anyone with a minimal amount of computer experience, so there’s no need to hire additional staff—no small consideration for a house cleaning service in which every cent must be tracked.

The house cleaning services and email marketing project can also be up and running in almost no time flat. When the house cleaning service is “on the job,” make sure the employees request email addresses from clients and inform them that the best way to stay in touch and request future cleanings is via email. These addresses can easily and quickly be inputted during some downtime.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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