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Email Marketing And Holiday-Themed Attractions
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By Dan Forootan

“It’s the most wonderful time of the year…” And for holiday-themed attractions, the ONLY time of the year! While most of us get into the Christmas spirit for a few weeks per year, it is a full-time occupation for the people who put together the attractions that annually draw hundreds or thousands of visitors.

From Santas at the mall to a “Christmas Village” type of place to the local house whose occupants turn it into the most decorated in town, these attractions do a good job of generating “impromptu” business among those who are walking or driving by. But how do they ensure visitors return next Christmas and every year thereafter? A holiday-themed attractions email marketing campaign is the way to go!

Email marketing for holiday-themed attractions can begin with something as simple as placing a notebook or clipboard at the entrance and asking visitors to write down their email address. Let the visitors know that the best way to find out the calendar for next year’s festivities is via email. They’ll be happy to do so in order to ensure they can repeat a joyous and memorable moment 12 months from now.

Email marketing for holiday-themed attractions will allow these attractions to prove exactly why they are can’t-miss affairs. The messages can easily be customized to feature not only any logos and contact information but also plenty of photos. What better way to show people what they’ll be missing if they don’t come out to these destinations? Pictures of kids sitting in Santa’s lap, or photos of families strolling through the attraction together and a slideshow of a festively decorated house will certainly inspire those who receive the email to head out and enjoy the attractions themselves!

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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