Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Email Marketing For Accountants
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Dan Forootan

Itís getting to be the best time of year for accountants: Tax time! While just about everybody else rues the spring because of the dreaded specter of the Internal Revenue Service, accountants are among the busiest people on the planet in the days, weeks and months leading up to April 15. Accountants donít have to do much to lure clientele in the late winter and early spring, but how do they retain that business the remainder of the year and lay the foundation for building new relationships come tax day next year? Email marketing for accountants is the answer!

The best part about accountants and email marketing is how easy and inexpensive such a campaign is to set up and maintain. Most accountant firms are ďMom and PopĒ operations in which budgets are lean and a profit margin thin. The email marketing software is affordable for anyone and can be implemented and managed by anyone with even a modicum of computer knowledge. There is no need to hire additional staff for accountants to manage an email marketing campaign.

In addition, email marketing for accountants is the best and most direct way for accounting professionals to advertise themselves to clients old and new. Most accountants donít have the money to buy ads on television or radio and the formerly reliable newspaper has shrinking ad space as well as zero guarantee the message will reach the target audience. And another standby of decades gone by, bulk mail, was an ineffective option immediately discarded by recipients long before the United States Postal Serviceís cutbacks threatened to hasten bulk mailís demise.

| 1 | 2 | Next page »
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2017-2019 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.