It may be the dead of winter in many parts of the country, but that is one of the most important times of the year for amusement parks. While business is minimal—or non-existent—during the winter months, the management at these attractions is busy hunkering down and figuring out ways to draw people through the gates once the weather warms up and schools let out. And no plans for next season are complete without an amusement park’s email marketing initiative!
Indeed, any amusement park that doesn’t implement a campaign of email marketing for amusement parks is doing itself a disservice and costing itself valuable business. The advertising landscape has changed over the past couple decades, and the struggling economy makes it more imperative than ever that amusement parks tap into different and more efficient means of marketing.
An amusement park’s email marketing plan will reach a larger audience at a fraction of the costs—no small consideration in an era in which profit margins are thin for everyone because of the lingering recession. Email marketing software requires a minimal financial investment and can be implemented and managed by anyone with a moderate amount of computer experience. The amusement park’s email marketing program is particularly attractive when compared to the money required to buy a newspaper ad—or, especially, fund a television or radio ad campaign.