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By Dan Forootan

There are few more elegant ways of getting away from it all than by taking a trip to a bed and breakfast. These destinations provide harried couples and busy families an opportunity to escape from the frantic pace of 21st century life as well as all the accompanying technological distractions. A weekend at a bed and breakfast will refresh and revitalize just about anyone!

However, just because a bed and breakfast provides an old-fashioned vacation doesnít mean it canít benefit from a decidedly modern version of marketing and promotion. Email marketing for bed and breakfasts is a great way for these establishments to connect with tourists and begin establishing a long-lasting relationship.

Email marketing for bed and breakfasts is a particularly valuable tool because the traditional means of marketing donít really apply to bed and breakfasts. Since people are almost certainly looking to plan an out-of-town trip to a bed and breakfast, placing ads in newspapers or purchasing airtime on local television or radio stations are a waste of money for a bed and breakfast that doesnít have much money in the advertising budget anyway.

Vacationers are likely to search for a bed and breakfast via a Google search, so the first step in the bed and breakfastís email marketing campaign is to place a prompt on the website inviting visitors to enter their email address. Make sure to note that email is the best way for people to stay updated about the bed and breakfast and the deals it offers.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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