Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Simple Solution to an Enormous Email Marketing Gaffe
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Louis Chatoff

I read last week about a major newspaper making one of the biggest email marketing mistakes possible – sending to their entire list of email addresses rather than the intended small group.

The story goes something like this:
The paper wanted to send a generous renewal offer to 300 people who recently canceled their subscription, but inadvertently sent the offer to 8.6 million people. The offer was well received, and people started signing up in droves. The paper then did something that I rarely suggest. They sent a “correction” email explaining - and highlighting - their error. If the offer had a broken website link or the wrong phone number, go ahead and send a correction message. But sending to 8.6 million people (who should not have received the message a first time) a second time only compounds the problem.

While this enormous mistake is easy to make, it is even easier to prevent. I always suggest that email marketers schedule their mailings to go out 30 minutes to an hour after the message is finalized and ready to be sent. This allows the sender an opportunity to triple check all the mailing’s details like the number of recipients to who the mailing is going to.

Mistakes like this are more common during the busy holiday season, so now that things have calm down a bit, it is a good time to implement a new process to limit critical mistakes and ensure that the email message is sent to only the intended target audience.

Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2017-2019 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.