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By Dan Forootan

For decades now, supermarkets have made it possible—and let’s face it, cost effective—for people to buy their own deli meat and prepare sandwiches at home. But sometimes you’re just in a mood for the type of unique sandwich (or, depending on your local vernacular, a grinder, hoagie or hero) that can’t be replicated at home—the sandwich with all the toppings that is carefully prepared by a local deli. Email marketing of delis is a great way for the architects of these sandwiches to stay in touch with those who wolf them down—and assure that these customers will find their way to the deli when the mood for a hearty sandwich strikes!

Beginning a campaign aimed at email marketing of delis is as simple as placing a notepad and pen at the deli counter or cash register and asking customers to jot down their email addresses. Remind them that email marketing, of delis and other retail establishments, is the best way to remain informed about a business and the deals it offers.

The email marketing software required for a deli’s email marketing campaign is inexpensive to purchase and easy to install and manage, which is essential not only because local-owned delis are watching every cent but also because it is far less costly and much more effective than placing an ad in the local newspaper. That may have been the way of doing things a generation ago, but shrinking newspaper sizes and rising advertising rates no longer make print advertising a wise investment for deli owners.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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