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How Email Marketing Can Help Local Restaurants
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By Dan Forootan

Local restaurants have plenty of challenges during these trying economic times. With everyone tightening their belts, families aren’t as likely to go out to eat as they were five years ago. And when they do go out, they are more prone to head towards the type of chain restaurant—such as a TGI Friday’s, Applebee’s, Chili’s or Houlihan’s—that has the advertising budget to flood the airwaves with promotional campaigns touting their affordable meals.

What can a local restaurant do, even if it is able to match the prices of the chains? Trying to return fire with the “big boys” by matching their advertising efforts will almost certainly lead to financial disaster for smaller restaurants. But the good news is there’s no need to spend a fortune to outdo the chains—not with email marketing for local restaurants!

Indeed, the relationship between local restaurants and email marketing is a win-win for all involved. Most local restaurants don’t have the budget to advertise on local television or radio, never mind nationally, and the days in which the local newspaper was a reliable advertising option are long gone. The declining readership of newspapers—as well as their shrinking ad space—means any ads placed there will almost surely go ignored by the target audience.

But email marketing software gives local restaurants an inexpensive and easy alternative. The software is affordable for restaurants of all sizes and can be managed by anyone with a minimal amount of computer experience. There is no need to hire anyone to handle email marketing for local restaurants.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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