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By Dan Forootan

Tutoring is one of the few recession-proof jobs. From students just beginning elementary school to those grinding their way through graduate school, there’s always a seemingly limitless supply of people who need a little extra instruction and help to achieve their desired academic goals.

But while there’s still plenty of business for tutors, it’s more challenging than ever for them to find clients. It’s frightening how easy it is for fake tutors to scam people on Craigslist, which either makes people suspicious of real tutors or sends those needing tutors away from the Internet entirely. Fortunately, email marketing for tutors provides a platform for and lends an air of legitimacy to the real tutors as well as a measure of security and comfort for those seeking tutors.

Considering all the benefits it provides tutors, the marketing software necessary for a tutor’s email marketing campaign is a more than worthwhile investment. It is also an inexpensive one—certainly in comparison to the type of newspaper ads that used to be the lifeblood for tutors—that can easily be managed by any tutor with a minimal amount of computer experience. But newspaper readership is down and even those who still pick up a paper on a regular basis are relying on the aforementioned Craigslist for the types of ads that used to appear in the classified section.

A tutor’s email marketing campaign allows the tutor to immediately stand out from the crowd of tutors vying for someone’s business the “new” traditional way on Craigslist. With email marketing for tutors, messages can contain personalized greetings and salutations in the subject line, which will grab the attention of the recipient.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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