The modern version of air guitar has led to a resurgence of playing the real thing. Except instead of “playing” a tennis racket or baseball bat, kids and adults alike these days are discovering (or re-discovering) musical instruments such as the guitar, the bass and the drums via video games such as Guitar Hero and Rock Band.
The renewed interest in playing musical instruments is great news for music stores, which for generations have relied on lessons as a major—and sometimes only—source of revenue. How can music stores tap into this new market? With a campaign of email marketing for music stores!
The method by which people are being introduced to musical instruments has been modernized, as has the method of advertising for music stores. No longer can these stores rely on the traditional means of advertisement such as ads in the local newspaper and commercials on local television and radio. Newspapers have far less space for advertising than they did even 10 years ago while TIVO makes it easy for viewers to skip commercials entirely. Plus, the surge in popularity of XM/Sirius satellite radio and iPods makes it far less likely people will listen to local radio.
Fortunately for these music stores,
email marketing software is inexpensive to buy and pays immediate and long-lasting dividends. First of all, it is easy to install and manage. Establishments that have few employees to start with won’t have to hire additional staff to handle the email marketing for music stores.
