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Email Marketing For Senior Citizen Centers
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By Dan Forootan

One of the main challenges for senior citizen centers is spreading the word about their activities. The local daily newspaper is still consumed by senior citizens, but the declining ad space and rising classified costs mean that placing ads is no longer cost-effective for senior citizen centers.

Ads in the phone book and Yellow Pages are a better investment than a newspaper ad, but senior citizen centers need to provide gentle reminders of their presence to potential patrons, many of whom are living alone and uncertain about venturing into something new and unknown. How can they encourage newcomers to come to the center while reminding regular visitors of all the center has to offer? The answer is email marketing for senior citizen centers!

A senior citizensí center email marketing campaign will achieve a pair of essential objectives for the center by cutting costs and delivering the message straight to the target audience. The idea that senior citizens would be relying on email for news would have sounded ludicrous 15 or even 10 years ago. But with more senior citizens jumping aboard the information superhighway than ever before, for senior citizen centers, an email marketing plan is the best way to reach seniors!

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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